Some countries just can’t catch a break. Blinded by the bright hot lights of international scrutiny, a flock of black sheep within the family of nations is losing its way, repeatedly roaming on to the world’s headlines – for all the wrong reasons.
A point of critical mass has been reached, where the negative images invoked by such words as ‘Iran’, ‘Syria’, ‘North Korea’ – to name but three – are actually causing a well-meaning but misguided international community to question the very legitimacy of certain governments.
To counter the bad press, a rebranding is in order. But first the world’s tin pan tyrants and impotent governments need to acknowledge that their brand is no longer achieving the desired result (carte blanche to rape and pillage domestically; traffic in death, drugs and other assorted mayhem internationally).
Then, the goal should be to try and revive the brand with a…
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